The ultimate problem facing social media today is that those in power are not power users, do not understand the product they’re building, and continue to fuck it up as a result. Twitter succeeded because Jack & Co were afraid of messing with it too much. https://tinyurl.com/wyat72123

The irony is that Musk is, in some sense, a power user of Twitter -- he's addicted, at least. But he goes too far the other way; a celebrity billionaire's experience of using Twitter is never going to have anything useful to teach about almost any other Twitter user.

Twitter's been surprisingly hard to kill because while Musk may own the company, he doesn’t actually own the product. Twitter's value came from the melting pot of users' posts, and Dorsey knew that it was a barely-stable equilibrium at the best of times.  https://tinyurl.com/wyat72123

That’s also paradoxically why it failed though

Is Musk not a power user (or is there a power user / celeb account difference I'm missing)? Obviously he has a distorted view compared to normal heavy users (because his followers are all terrible)