4️⃣. If the #FormalityEffect surprises you, you’re not alone. 351 scholars and practitioners surveyed prior to our experiments overwhelmingly predicted informality would be more effective. 5/
🚨 NEW PAPER IN NATURE HUMAN BEHAVIOUR 🚨 Across a range of contexts, we find a counterintuitive #FormalityEffect@karminker.bsky.socialrdcu.be/drRnl