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TPthepeoplelab.bsky.socialNov 27, 2023 8:21pm

4️⃣. If the #FormalityEffect surprises you, you’re not alone. 351 scholars and practitioners surveyed prior to our experiments overwhelmingly predicted informality would be more effective. 5/

Results from a survey of 472 professionals recruited via social media, professional and academic networks. The cells indicate the percentage of participants who completed the full survey (N=351) who predicted that government communications with the corresponding attribute would be most effective at encouraging recipients to take the requested action. The participants were presented with binary choices for each attribute, and all attributes were presented in a random order. Column 2 reflects the subset of respondents who completed the survey and indicated that they worked in academia; column 3 reflects the subset of respondents who completed the survey and indicated that they worked in government.

TPthepeoplelab.bsky.socialNov 27, 2023 8:16pm

🚨 NEW PAPER IN NATURE HUMAN BEHAVIOUR 🚨 Across a range of contexts, we find a counterintuitive #FormalityEffect @karminker.bsky.social rdcu.be/drRnl