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One point I heard over and over is that simply tossing your résumé and cover letter into a company's job portal has a low probability of success, especially now. It's so easy to submit applications that companies are being bombarded with thousands of them. Human beings can't possibly review all of them, so they're reviewed by computers, which simply search for keywords. They don't understand in any deep way either the applicant's qualities or the employer's needs. "The better writer you are, the greater your chance of getting rejected, because you won't use keywords" the way the evaluation algorithm wants, Nick Corcodilos, a recruiter who runs the website Ask the Headhunter, told me. Personal contact is crucial, he said.
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