Obama and Dubya both did weekly addresses, with Obama having a superior media operation, with over 7.1k YouTube videos (“West Wing Week”, concerts). Trump preferred Twitter and rallies, but did far fewer YouTube videos. Biden has even fewer videos than Trump.

If Harris wins, she has an opportunity to bring back West Wing Week, weekly addresses and original White House videos to flood the zone. For all of his purported feuding with the media, Biden didn’t counteract them nearly enough.