This report combines my interest in museum operations, the power of social media, anecdotes from senior staff about employees exchanging friendship bracelets with Swifties and what the city of Vienna gained from all those waived entry fees: www.artnews.com/art-news/new...

Thousands of Taylor Swift Fans Flood Museums In Vienna After Concerts Cancelled Due to Security Threats

More than 20,000 Swifties visited The Albertina art museum over four days after the singer's three concerts were cancelled.

A collection like this must cost more than Peanuts to maintain... I'll see myself out. Don't forget to tip your server.