I just don't see how you do anything about it outside of publicly shaming a company without upending the entire economy. My understanding is most economic theories posit this kind of direct manipulation of private industry is a recipe for disaster outside of policing actual price fixing/collusion.

price gouging is already prosecuted in many jurisdictions by State Attorney Generals so tying price controls to emergency declarations that trigger federal aid isn't that much of a stretch. But this is all premature without seeing any details