This is interesting. Discover, when you can land an article in it, can drive a lot of traffic. But optimising for it is still unclear. It’s not at all like standard SEO. www.niemanlab.org/2024/09/goog...

Google Discover is sending U.S. news publishers much more traffic. (Social? Still falling.)

Traffic from Google Discover now exceeds traffic from Google Search for some publishers, but what works there is a bit of a guessing game.