“[When I started building INmobile,] I didn’t know anything about running an online community. I was pulled from Yankee Group where I was a wireless industry expert, to run this community, because I was a knowledge expert. The idea was they’ll come talk to me. ...

“... They didn’t come talk to me. They came and talked to each other.” -Adam Zawel ▶️ www.communitysignal.com/building-exe...

Building Executive-to-Executive Online Communities

A lot of value can be found for executives within an online community of their peers. But how can you get them make time to participate, and to let their guard down enough to actually share meaningful...