Do you use Firefox? In the new Firefox 128 there's a box, *on by default*, for a feature that collects info about the ads you've seen as you browse and sends it directly to the ad companies. (Chrome has this too, but doesn't enable it without a disclosure/consent box.) I recommend you turn it off:

No, you see, it's fine, because "PPA does not involve sending information about your browsing activities to anyone." Instead, Firefox merely "submits a report" if you "visit a site and do something", which is totally different from "sending data" about "browsing activities".

in other news, Mozilla bought an advertising company. I'm sureeeee it's unrelated.

Thanks for the heads up

i hate the phrasing on this option because it sounds like if you turn it off, then advertisers will still do ad measurement without regards for privacy

jfc

the about:config setting is called "dom.private-attribution.submission.enabled" if that's helpful for anyone michael.kjorling.se/blog/2024/di...

Thanks for the heads'up, as someone who's used Firefox for more years than I can count, I find this really hard to believe What if you never see any ads anyway (because of uBlock Origin, Privacy Badger and NoScript)

So, this might be wild, but the intent seems to be good. Is the problem (like most technology) how it could subsequently be misused?

📌

My Firefox privacy page doesn't have that one. It does have "Website Privacy Protections," which asks if I want to prevent websites from selling my data, & if I want to send websites a "Do Not Track" my data. I don't want them selling or tracking my info, yet for some reason the boxes aren't checked