Yes, persuasion is necessary, but truthful (i.e. non-manipulative) persuasion is more durable and capable of driving transformative change, more than nudges at the margins. It's also less likely to breed mistrust, cynicism and scattered attention. doi.org/10.3167/th.2...

Internal Reasons and the Problem of Climate Change

Abstract Climate action is conventionally framed in terms of overcoming epistemic and practical disagreement. An alternative view is to treat people's understandings of climate change as fundamentally...

I'd like to believe this... 💚

Which is why I've worked on just transitions over the years as a type of transformative change that brings people along by speaking to their genuinely held beliefs and values. www.mbie.govt.nz/business-and...www.bwb.co.nz/books/carefu...