In our comments, neither Kristian or I denied that marketing might play a role. What I take issue with is its prioritisation, esp to neglect or disavowal of structural change. As part of an integrated approach, however, then yes let's use behavioural insights too to support & complement transitions.
And I recommend Giorgis Kallis's book Limits. Opposed to a deterministic view of humans who need manipulating, he argues that, âLimiting and shaping our wants and desires is what makes us humanâ, and calls for a genuine democracy of self-limitationâ. www.sup.org/books/title/...
Western culture is infatuated with the dream of going beyond, even as it is increasingly haunted by the specter of apocalypse: drought, famine, nuclear winter. How did we come to think of the planet a...
I also strongly recommend @kristiansn89.bsky.socialbsky.app/profile/kris...
đ¨It's finally out!! 𤊠In Nature Climate Change, we present a highly ambitious vision for how to realize the full potential of behavioral science for climate change mitigation đ I hope you'll like it! #BehSci #ClimateChange #BehSciSky #GreenSky #ClimateAction www.nature.com/articles/s41...
Behavioural science offers valuable insights for mitigating climate change, but existing work focuses mostly on consumption and lacks coordination across disciplines. In this Perspective, the authors ...
Which is why I've worked on just transitions over the years as a type of transformative change that brings people along by speaking to their genuinely held beliefs and values. www.mbie.govt.nz/business-and...www.bwb.co.nz/books/carefu...
Yes, persuasion is necessary, but truthful (i.e. non-manipulative) persuasion is more durable and capable of driving transformative change, more than nudges at the margins. It's also less likely to breed mistrust, cynicism and scattered attention. doi.org/10.3167/th.2...
Abstract Climate action is conventionally framed in terms of overcoming epistemic and practical disagreement. An alternative view is to treat people's understandings of climate change as fundamentally...
Consent is important to retain through sustainability transitions, and consent that is not free and informed (i.e. gained through manipulation) is not authentic consent. doi.org/10.1007/978-...
The idea of consent is central to the modern social imaginary. As an ethical norm, it mediates diverse interactions between individuals, groups, and organizations. It is also central to influential th...
I've got some comments here on an article that called for "behavioural manipulation" - i.e. the "engineering of consent" by marketing techniques - as maybe "our best chance at avoiding ecological catastrophe." My view, in short, is nah. news.mongabay.com/2024/03/ecol...
A paper generated by the Merz Institute, an Aotearoa New Zealand-based think tank, and published in the journal Science Progress in 2023, hypothesizes that the environmental crises our planet faces to...
Inaugural report out by Rewiring Aotearoa. In short, electrifying your house will reduce your cost-of-living *and* your contributions to creating a fossil-fuel ravaged hellscape. www.rewiring.nz/electric-hom...
Come join us at Rewiring Aotearoa. www.rewiring.nz