Instead, voting is closer to a marker, an exchange of power that can be called in or revoked based on the conduct of the recipient. A vote is consent, and as consent can be renegotiated or denied at any time — if you pay attention between elections! But the consumption model wrecks this.
When people frame voting as a personal choice, a consumer action, they expect that they are getting a service or product that meets all of their needs. If a candidate isn’t holistic when they’re asking for your vote, then you shouldn’t “buy in” to what they’re selling. That’s not how it works!
It’s a mass hire for a job.
The horse race reporting doesn’t help either. Every candidate win is a “Mandate” for their whole platform according to the press, instead of being the start of a coalition effort