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"On Wednesday, the European Commission (EC) announced that 'X does indeed not qualify as a gatekeeper in relation to its online social networking service, given that the investigation revealed that X is not an important gateway for business users to reach end users.'" arstechnica.com/tech-policy/...

X’s depressing ad revenue helps Musk avoid EU’s strictest antitrust law
X’s depressing ad revenue helps Musk avoid EU’s strictest antitrust law

X invoked tanking ad revenue to remove threat of DMA gatekeeper designation.

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A gatekeeper "is presumed to have a significant impact on the internal market where it achieves an annual Union turnover equal to or above EUR 7.5 billion in each of the last three financial years," the case filing said. But X submitted evidence showing that its Union turnover was less than that in 2022, the same year that Musk took over Twitter and began alienating advertisers by posting their ads next to extremists' tweets. Throughout Musk's reign at Twitter/X, the social networking company told the EC, both advertising revenue and users have steadily declined in the EU. In particular, "X Ads has a too small and decreasing scale in terms of share of advertising spend in the Union to constitute an important gateway in the market for online advertising," X argued, further noting that X had a "lack of platform power" to change that anytime soon. "In the last 15 months, X Ads has faced a decline in number of advertising business users, as well as a decline in pricing," X argued.
1
IO
Internet of shit
@internetofshit.bsky.social
why do these things talk again? / run by @oracularhades.com (@ this account with suggestions - this account is NOT automated)
417 followers0 following42 posts
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