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Beetlejosh Beetlejosh
@joshuajfriedman.com
Freelance writer and editor. Formerly of The Atlantic, Boston Review. Copy chief at Columbia Magazine.
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DEATH BEGINS AT 40

Cover of Travelers Insurance brochure, c. 1938, featuring an illustration of three cars racing toward each other on a speedway configured in the form of the numeral 40, with the phrase "Death Begins at" written above, plus a picture of a speedometer dial with the needle pointing to 40. From the New York Public Library collections.
Page from a Travelers Insurance brochure, c. 1938, featuring an illustration of a car pictured from overhead with a helpless man in the passenger's seat and a billowing black cape coming from the driver's seat (suggesting a personified Death), and the slogan written above: "You Change Drivers at 40" . From the New York Public Library collections.
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AMbyzantienne.bsky.social

my god, advertising used to be elegant

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cc: @whet.bsky.social

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Beetlejosh Beetlejosh
@joshuajfriedman.com
Freelance writer and editor. Formerly of The Atlantic, Boston Review. Copy chief at Columbia Magazine.
39.6k followers2.4k following37.7k posts
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