The pressure at a party conference during a leadership election is to come up with lots of eye catching ideas that appeal to activists. But particularly among former Conservative voters, having a less divided party is seen as an even more important success criteria than vision.

When asked post election what Conservatives are like at their best creating economic stability came top, followed by putting Britain’s interests first, maintaining law & order & cutting taxes. All mainstream Tory principles rather than more idiosyncratic ideological frames.