I got the gig in the first place because an internal BFI list of new rights acquisitions included a dozen Švankmajer titles, so I got in touch with Erich Sargeant, then head of BFI Video, and offered my services as a bona fide Švankmajer expert. He asked if I'd like to produce the project.

I said I'd never produced a DVD project, and he assured me that it was 90% the same job that I was doing anyway, which was online content development. And he was completely right: it was more or less the same skillset but the various elements ended up in a slightly different digital carrier.