interesting to think about the "irreducibility of the sign value of the image" in memes. great example for this is how "my brother in christ, you made the sandwich" evolved over time -the specific lexicon of these jokes being built out of unorthodox framings and relationships between signs, neo-Dada

(also interesting that the life cycle of a meme often starts at "joke stolen from nonwhite communities" and then ends at "deep absurdism")