sadly neither threads or twitter going anywhere. they both have something blusky doesn’t. brands. made even worse by fact blusky has no kind of verification system to speak of (technically neither does x but brands already had their accounts established). blusky already has trolls sitting accounts
Many of those have since left twitter due to so many nazi posts which make their brands look bad by association Also brands aren't that critical or respected. "Silence, brand" is a meme for a reason. Journalists and industry professionals are more key than brands.
Verification is entirely done by linking to your website for your handle.
plenty of brands are going to stand up effective presences here, it’s just going to require more strategy than the fire-and-forget model they used on the bad sites. the engagement rates here are going to be hugely sought after
for example try to lookup and follow cp2077. or phil spencer etc. at least spoken of smarter ones like kojima registered early. (but again don’t post here. they post on twitter and threads) :/