NC
Neil Cicierega
@neilcic.com
6.6k followers36 following52 posts
trademark squatting ("warehousing") was eventually restricted in the Trademark Law Revision Act of 1988. I wonder if producing this ALIGN paperweight was some sort of attempt to circumvent the law!
![Soft drink marketers, Seven-up, have also devised a proprietory space allocation
system called ALIGN which has applications in both single-serve and take-home
segments of the market. The objective of the system is to improve the retailers' soft
drink sales per square foot of floor or linear foot of shelf. It is also applied to brands
other than Seven-up, and, according to one report, has achieved improved soft drink
sales by between 13.7 and 22 per cent[20].](https://cdn.bsky.app/img/feed_fullsize/plain/did:plc:dl3f2xlsflnbiikrnktpbn5d/bafkreiffgm5kebswhfag2gcvjgeaiv3rwppkkhoc5naynevq43zfm26c5m@jpeg)
NC
Neil Cicierega
@neilcic.com
6.6k followers36 following52 posts