Thanks!

In Alberta, a woman & her 2 daughters shop for groceries in a supermarket with gloriously wide aisles filled with generic boxes. Men don’t shop - Dad is at work in the oil patch & Kevin got dropped off at hockey practice. In this hellscape, there is only one kind of mac ’n’ cheese & it’s not Kraft.

The pre-Postmedia takeover rule was: If it’s an ad that may look like news content, it had to be labelled as an ad. The Herald used wraparound ads (separate sheets of newsprint) before but I think this is a first where the historic Chronicle Herald nameplate has been attached to a full-page ad.

TBtimbousquet.bsky.socialOct 15, 2024 11:13am

Postmedia acquires the Chronicle Herald and immediately turns the front page of the paper into an ad for the Alberta government.