This is exactly in line with their religious beliefs about proselytizing. It can't possibly be you understand exactly what they're offering and find it lacking/unhelpfull/downright awful, it's that you just don't [whiny voice] understand it fully. I understand, thought about and soundly reject it

They think my most offensive belief about God is that I don't believe in him, when really it's that if he walked into my bar I'd chase out him shouting "we don't serve your kind here!" while pointing to the "No Cops No Abusers No Terminally Divorced Dads" sign.