"Whereas their creator forerunners fostered parasocial relationships with their audience, directly addressing them - “What’s Up Guys?” - as though they were in the same space, this new breed of creator borrows more from the film tradition of breaking the 4th wall..." Mayonnaise is back this week
Tear Down This Wall! Mayonnaise is BACK with Dispatch 008
things i never knew i needed
Chills
but really though, today, being "right" is not as important as being compelling. I wish righteous people understood this better.
actually doesn't sound that bad
A perfect instance of the winner actually being a huge loser
"We all knew China was an unstoppable force but what’s surprising is how blinkered the US is and just how fast this takeover is happening." Observations from a summer outside the US at realmayonnaise.substack.com
Light Mayonnaise #2: Build Your Dreams
Printed Matter Matters Most. Check out Dispatch 6 from earlier this summer. realmayonnaise.substack.com/p/light-mayo...
Coke, Fox Shit and Pints
"If AI does become the norm for creating video content, then the future of a visual medium lies in written language...when images are tied to words -the very weight they were intended to be free from- they simply won't serve the purpose we need them to." ⬇️ realmayonnaise.substack.com/p/a-word-is-...
The literal problem with AI.