"Whereas their creator forerunners fostered parasocial relationships with their audience, directly addressing them - “What’s Up Guys?” - as though they were in the same space, this new breed of creator borrows more from the film tradition of breaking the 4th wall..." Mayonnaise is back this week
Tear Down This Wall! Mayonnaise is BACK with Dispatch 008
"We all knew China was an unstoppable force but what’s surprising is how blinkered the US is and just how fast this takeover is happening." Observations from a summer outside the US at realmayonnaise.substack.com
Light Mayonnaise #2: Build Your Dreams
Printed Matter Matters Most. Check out Dispatch 6 from earlier this summer. realmayonnaise.substack.com/p/light-mayo...
Coke, Fox Shit and Pints
"If AI does become the norm for creating video content, then the future of a visual medium lies in written language...when images are tied to words -the very weight they were intended to be free from- they simply won't serve the purpose we need them to." ⬇️ realmayonnaise.substack.com/p/a-word-is-...
The literal problem with AI.
Why make new ads when your old ones work even better today? These rereleased eCampus.comwww.instagram.com/reel/C-LR5aU...
"As the lines between our online and physical lives continue to blur, we are presented with countless more ways to amp up our sex appeal. We’ll be downloading otherworldly DLC skins to wrap our ozempic riddled bodies in in no time." Mayonnaise Dispatch #3 realmayonnaise.substack.com/p/the-future...
Rendered lust in a virtual strip club.
this is what building a community looks like: asking nicely discord.com/invite/hQKpp...
Read 'Streaming Schadenfreude' - a brief essay on the naked origins of streaming culture - on the Mayonnaise newsletter: realmayonnaise.substack.com/p/streaming-...
Nasubi walked so Kai Cenat could run.
Hazy IPAs are just juice boxes for men children who think that drinking wine diminishes your masculinity
Earlier this year, I wrote the first dispatch of Mayonnaise; a biweekly newsletter about media, culture, and how to be an unobnoxious marketer.
