WT
Who Targets Me
@whotargetsme.bsky.social
On political ads, transparency and what's right for democracy. Go to whotargets.me/download to get involved, check out trends.whotargets.me to see data on what over 100k digital political advertisers are up to.
512 followers595 following154 posts
The right-wing populist FPÖ are the top digital ad buyers on both Google and Meta ahead of today's elections in Austria. They've spent twice as much as anyone else on YouTube and 40% more than the next biggest spender on Meta.
It's notable that they don't target their ads at all. Nearly everything they're running is basically showing to "Everyone in Austria". Unlike their opponents, they do no demographics, nothing on jobs/education, no interests, no custom audiences - nothing.
WT
Who Targets Me
@whotargetsme.bsky.social
On political ads, transparency and what's right for democracy. Go to whotargets.me/download to get involved, check out trends.whotargets.me to see data on what over 100k digital political advertisers are up to.
512 followers595 following154 posts