New: multiple sources, including executives, explain why sites like Jezebel are being shut down despite being very popular. The "brand safety" industry has created a paranoid environment where companies are not prepared to run ads next to important issues. www.404media.co/advertisers-...
The 'Brand Safety' and 'Suitability' industries have financially crushed the news business by keeping ads away from articles that its 'sentiment analysis' algorithms think will make people sad or upse...
On the other side, and tbf, what corp wants to be the next Bud Light? $BUD stock STILL hasn't recovered, and that was nearly a 20% drip in the whole worldwide corporation's market capitalization! Look at the 1 year graph: duckduckgo.com?q=bud+light+...
Will there be any replacement for Jezebel? Have the editors & journalists announced they will be doing anything specific?
Your entire article has this entirely backwards. eg "News terrifies brands big and small [...] In theory, the “free market” should reward publications that are doing important work." Brand safety doesn't terrify advertisers; ads demand brand safety. The numbers are crystal clear in the analytics
Too bad they can't just investigate and crush misinformation like they used to. Now information and misinformation have to be treated in a fair and balanced way.
Brand safety except on Facebook and Twitter of course. Feminists? Of course not! Nazis? Absolutely yes.
i still wonder how twitter could have any advertisers by now tbh joseph
Cancel culture makes corporations cautious
Iirc this was an issue with TV Tropes once upon a time, and yet (thankfully!!) it's still here