it cites "Realigning Package Profitability" from a 1982 issue of BEVERAGE WORLD. google books provides these tantalizing snippets:
![Soft drink marketers, Seven-up, have also devised a proprietory space allocation
system called ALIGN which has applications in both single-serve and take-home
segments of the market. The objective of the system is to improve the retailers' soft
drink sales per square foot of floor or linear foot of shelf. It is also applied to brands
other than Seven-up, and, according to one report, has achieved improved soft drink
sales by between 13.7 and 22 per cent[20].](https://cdn.bsky.app/img/feed_fullsize/plain/did:plc:dl3f2xlsflnbiikrnktpbn5d/bafkreiffgm5kebswhfag2gcvjgeaiv3rwppkkhoc5naynevq43zfm26c5m@jpeg)
interestingly, one similar-looking item I've seen is a Revenge of the Jedi weight gifted to cast and crew.
trademark squatting ("warehousing") was eventually restricted in the Trademark Law Revision Act of 1988. I wonder if producing this ALIGN paperweight was some sort of attempt to circumvent the law!
some of these hypothetical sodas include TALLY, ROWDY, SUN MAGIC, BONZA, LEAN JEAN, VIBRA, CASUAL, TROVE, BIG BRONC, TORK, SIGMA, SUNSWIRL, SUNSLIM, SUNDAY, SUNCAP, SUNBRELA, SWISH, GASLIGHT, and the one I'm sure would've been a big hit: CUM LAUDE
They never trademarked it. However, circa 1980 (after being acquired by the Philip Morris Cigarette Co) they did register a ton of trademarks for all sorts of crazy shit that doesn't exist
trying to solve an antique store mystery. Why did the Seven Up Company produce a brass paperweight for something called "ALIGN" which seemingly never existed?
A prospector's ultimate fantasy is to hit Paydirt
