If you saw this ad and went along, we'd love to hear from you.
Feels like there's definitely a second wave of "pivot to video" underway. E.g. this, on the sudden growth of a bunch of US liberal YouTubers: www.fwiw.news/p/how-libera...
A new class of Democratic personalities are riding the election - and the platform’s algorithm - to viral success
If you want to dive deeper into the data for all parties (plus summaries of the content/topic/themes/tone of their ads), check out our dashboards for: 1) Spending + content: trends.whotargets.me/countries/AT...favstats.github.io/nrw24/target...
This feels like a recurrent theme among European populist parties. They just don't seem to use data driven campaigning in the way most others try to. Instead, they're going for maximum reach, and aren't concerned about putting their ads in front of the 'wrong' people.
It's notable that they don't target their ads at all. Nearly everything they're running is basically showing to "Everyone in Austria". Unlike their opponents, they do no demographics, nothing on jobs/education, no interests, no custom audiences - nothing.
This (and much more) from the new US election targeting dashboard @favstats.bsky.socialfavstats.github.io/us24/detaile...
If you have the chance, read "How to succeed at Mr Beast Production", which is *the* manual for creating YouTube videos and channels with massive view counts (and treating employees pretty badly, by the sound of things). drive.google.com/file/d/1YaG9...
Should the platforms do this themselves? Maybe. Done well, this sort of summarisation could help voters better understand the breadth of issues being presented to people like them. For example, ads could include a "What else are they saying?" button. It'd be worth testing out.
AI gets a lot of stuff wrong, likely including things in these summaries, but the goal here is to create something that's useful across 50+ countries, 700+ parties, a load of languages and tens of thousands of ads at once. And it *mostly* is (because we do regularly spot check it for accuracy).