Free pancake breakfast. Free bingo. Free petting zoo. Free entry. These folks (running for New Mexico House of Representatives, apparently) know how to catch our attention with their political ad.
One of the critiques of Harris' campaign has been a lack of media interviews. The flipside of that is she runs thousands of digital ads on real policy issues (abortion, cost of living, small business) in swing states, whereas Trump's ads sell tickets for a "historic" rally by Ben Carson.
The right-wing populist FPÖ are the top digital ad buyers on both Google and Meta ahead of today's elections in Austria. They've spent twice as much as anyone else on YouTube and 40% more than the next biggest spender on Meta.
See also: "will destroy our ability to tell fact from fiction in 2024's elections".
“…for decades researchers and companies have oversold the potential of AI to deliver blockbuster medicines, achieve super intelligence, and free humanity from the need to work. To be fair, there have been significant advances, but nothing on the order of what’s been hyped.”
OpenAI’s Sam Altman claims AI will deliver an "Intelligence Age," but tech breakthroughs alone can't solve global warming.
Interesting how Democrats and Republicans are competing to target Latino/a voters with ads despite Facebook banning targeting based on race a few years ago.
Interesting from FWIW on the growth of a bunch of new liberal YouTubers in the US. Particularly just how mechanical it all is (as in, they seem to be working for the algorithm as much as anything else). www.fwiw.news/p/how-libera...
A new class of Democratic personalities are riding the election - and the platform’s algorithm - to viral success
With early voting underway, the Harris campaign is now putting a lot more resource into persuasion/policy issue ads, as well as mobilization efforts. The Trump campaign is still primarily pushing rallies and low dollar fundraising.
We've had lots of conversations this year with journalists and others who cover elections about the best ways of reporting on digital campaigns. So we've turned that into a training session. If you/your org would be interested, there's more info here: whotargets.me/en/consulting/
The Trump digital campaign is just so weird. Last week, his ads mentioned him so few times our AI-powered content summaries thought it was actually the Vance campaign. trends.whotargets.me/countries/US...
"How Meta distanced itself from politics" Worth a read. As problematic as a social media dominated by political fights is, a social media where nothing related to civic life or citizenship happens at all is also very worrying. A balance is needed. www.nytimes.com/2024/09/24/t...
Ahead of November’s election, Meta has de-emphasized political content on Facebook, Instagram and Threads and doesn’t want to talk about candidates or campaigns.